ZimSun Limited has been awarded the “FIFA Match Approval Status”. The award gives the company the right to accomodate tourists during the 2010 World Cup finals in South Africa. The approved status is in recognition of the Zimbabwe Sun groups high hospitality standards that would see the soccer governing body recomending and advertising Zimbabwe Sun’s Hotels to officials and visitors to the 2010 World Cup event.
The World Cup finals to be held in South Africa in 2010 provide an opportunity for business development in various sectors of the Zimbabwe economy. The approval of ZimSun by FIFA is a welcome development to the Hotel industry in Zimbabwe as visitors need re-assurance of their safety and the quality of service in Zimbabwe. This will generate the much needed foreign currency and help in the recovery of the economy.

Elephant Hills hotel, Kingdom Hotel and the Victoria Falls hotel received the award, corporate communications manager Ms Farai Mangwende said. The recognition would enable and help the group to market it’s products to new markets as well as other remote parts of the world.

As part of the deal FIFA would, free of charge advertise ZimSun on it’s websites to potential visitors to South Africa as the hotel has high quality accomodation and food services.

Zimbabwe has one of the best infrastructure in the region and well coordinated efforts from the government and industry would result in the country making the most of the increased visitors to the region.
There will be an increase in the number of tourists coming to the region prior to, during and after the World Cup. Different industries will benefit from the indirect spin offs from the staging of the event in the region.

General economic benefits will include, increased sales as a direct result of the World Cup especially in restaurants, hotels and other retailers.
The World Cup event also offers the country an opportunity to improve it’s image. There has been a lot of negative publicity about the country, good preparation and coordination of efforts can help restore the country’s image and help bring tourists back to the country.

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