Internet search and advertising giants, Google has unveiled an SMS service that would help provide information via SMS texts to mobile phone users in Africa. Google SMS will be available first in Uganda and will provide information via SMS on a number of topics including health and agriculture tips, news, local weather and sports.
“At Google we seek to serve a broad base of people — not only those who can afford to access the Internet from the convenience of their workplace or with a computer at home,” the company said in a blog post.
“It’s important to reach users wherever they are, with the information they need, in areas with the greatest information poverty,” Google said.
Google noted that Africa has the world’s highest mobile phone growth rate and that mobile use on the continent is six times higher than Internet penetration.
“Most mobile devices in Africa only have voice and SMS capabilities, and so we are focusing our technological efforts in that continent on SMS,” it said.
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August 2nd, 2009 at 4:04 am
Is this something to actually help people or yet another channel through which Google can make itself a few more millions?
August 2nd, 2009 at 8:57 pm
Hi Gerri….It seems they want to help people in areas were there is "information poverty". But behind that statement Google knows there is a big potential to make more millions.
They know Africa has got the world's highest mobile phone growth rate….Google wants to tap into that market aswell. It's all about money.